Sports- The Sunrise Sector! The sports industry has witnessed a growth of 12 per cent year-on-year. While, FICCI’s Vision document 2014 estimates a total requirement of 43.7 lakh human resources across the industry by 2022. While the numbers clearly talk volumes about the opportunities that lie ahead, it’s interesting to understand the change that we’ve witnessed over the last decade, owing to the influx of various sporting leagues like ICC World Cup T20, Indian Premier League, Pro Kabbadi League, Indian Table Tennis League, ISL, Futsal etc.
These leagues have not just aided in the overall awareness of the sports but also increased the affinity towards it. The consumption of sports on television has increased immensely, giving a further fillip to the development of sports in India. One must not forget that this has thus, aided in making a middle class parent receptive to the idea of their children pursuing careers in sports—a sure facilitator in the demand for sports management.
However with growth, also comes responsibility. While, there is no doubt that the sports industry is seeing an upward surge, it’s also signalling towards the need of professionals at various skill levels, Sports Managers being crucial in the same.
In a short span of 11 years, International Institute of Sports Management, Mumbai (IISM), we’ve succeeded in carving a niche for ourselves as the first professional Sports Management education provider of India.
The field offers a pool of opportunities depending on one’s interests and the sector that one wishes to join. Whether it’s managing athletes, curating venues; managing and creating sporting properties; creating wealth and marketing of events or developing businesses, etc. a specialization in Sports Management provides challenging as well as satisfying career avenues.
Its essential to provide an aspirant a comprehensive understanding of the multi-dimensional value of the sports industry, because the industry needs just more than man power, it needs future ready professionals who are ready to innovate, ideate and succeed. It’s through this knowledge that they can acquire a variety of skills for sectors like business and administration, public relation, marketing, managing media, sports celebrities and officials and prepare for entrepreneurship and so on.
With its collaborative arrangements within the Sports Industry and global sporting industry icons as its advisors and supporting pool of visiting faculty from top B-Schools among many others, IISM is an embodiment of underlying philosophy of ‘Global Mindset, Indian Roots’. The academic rigour of our curriculum is complemented by insightful guest lectures delivered by personalities with a record of outstanding accomplishments in all areas of Sports Management providing a deeper perspective to the ideas and practice of management to the students.
With an emphasis on creating Day One Business Ready Managers & future sports management leaders, IISM has undertaken a revolutionary redesign in management education through innovative academic methodology and delivery systems for students to take the fullest advantage of the exceptionally rigorous and demanding nature of the customized curriculum.