1. Social Media Management:
o Manage and maintain our social media profiles (e.g., Facebook, Twitter, Instagram,
LinkedIn) to increase brand visibility and engagement.
o Create and curate content that is relevant to our target audience.
o Monitor social media trends and adapt strategies accordingly.
2. Content Creation:
o Develop and create engaging and informative content for various digital channels, including
blog posts, articles, infographics, videos, and more.
o Ensure that content is consistent with the company's branding and messaging.
3. Creative Artwork:
o Design and develop visually appealing graphics, images, and other creative assets for use in
digital marketing materials.
o Collaborate with the marketing team to ensure all creative assets align with the overall
marketing strategy.
4. Vendor Coordination:
o Identify and liaise with digital service vendors, such as SEO agencies, graphic designers, and
advertising partners, to ensure they meet the company's objectives and standards.
o Track and manage vendor contracts, budgets, and performance.
5. Data Analysis and Reporting:
o Monitor and analyze the performance of digital marketing campaigns.
o Generate regular reports with key performance indicators (KPIs) and suggest improvements.
6. Research and Innovation:
o Stay up-to-date with the latest trends and technologies in digital marketing.
o Recommend and implement innovative digital marketing strategies.
Qualifications:
• Bachelor’s degree in marketing, Communications, or a related field.
• 1-2 years of experience in digital marketing, with a focus on social media management, content
creation, and creative design.
• Strong understanding of social media platforms and digital marketing tools.
• Proficiency in graphic design software and creative tools
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Ability to work independently and as part of a team.
• Inquisitive and innovative to learn new things with out of box thinking.
• Highly organized and detail oriented.
• Knowledge of SEO and web analytics is a plus
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