1. Social Media Management:
o Manage and maintain our social media profiles (e.g., Facebook, Twitter, Instagram, LinkedIn) to increase brand visibility and engagement.
- Create and curate content that is relevant to our target audience.
- Monitor social media trends and adapt strategies accordingly.
2. Content Creation:
- Develop and create engaging and informative content for various digital channels, including blog posts, articles, infographics, videos, and more.
- Ensure that content is consistent with the company's branding and messaging.
3. Creative Artwork:
- Design and develop visually appealing graphics, images, and other creative assets for use invdigital marketing materials.
- Collaborate with the marketing team to ensure all creative assets align with the overall marketing strategy.
4. Vendor Coordination:
- Identify and liaise with digital service vendors, such as SEO agencies, graphic designers, and advertising partners, to ensure they meet the company's objectives and standards.
- Track and manage vendor contracts, budgets, and performance.
5. Data Analysis and Reporting:
- Monitor and analyze the performance of digital marketing campaigns.
- Generate regular reports with key performance indicators (KPIs) and suggest improvements.
6. Research and Innovation:
- Stay up-to-date with the latest trends and technologies in digital marketing.
- Recommend and implement innovative digital marketing strategies
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