Qualifications: BSc/ B Pharm with MBA/ PGDM- Marketing

 Experience Profile: Minimum 5 years plus

         Preference: Specialities worked with Gynaecology, Orthopaedic Digital Market exposure

Scope of Job /Activities handled:

Internal and External Analysis:

·         Strategic brand analysis to improve product brand

·         Analyze market potential for the existing and new product and prepare revenue forecasts for review meetings and presentations.

·         Keep the current industry trends and regulatory changes in knowledge. Find out potential Opportunities for new product development and impact to existing products.

Strategic Planning:

·         Support in the stability of key issues, points of strategies, tactics, action plans for activity, investment to grab the market share, analyse market growth strategies, and profits for core products.

·         Developing brand strategy and engage in planning and take steps for the growth of the product.

·         Develop data for the analyses of competitors, competitor's activity and business problems.

Product Development and Planning:

·         Responsible for organizing in all marketing activities for launching company brand

·         Design the measurement tools for the product plan at the outset and gain agreement from relevant stakeholders.

·         Manage points for brands like a brand packaging, wherever appropriate participate in cross-functional teams for product planning or brand improvements.

Marketing and Brand Management:

·         Prepare and find the best promotional communications plan to achieve objectives , designed to differentiate the products from other competitors, maintain leadership position, and increase awareness

·         Execute the brand strategy through implementation of tactics and develop promotional materials in time for each cycle.

·         Set goals and measure impact of promotional campaign which is required for the product growth

·         Creating Digital Media Plan