* Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
* Track, report, and analyze website analytics and PPC initiatives and campaigns
* Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
* Optimize copy and landing pages for search engine marketing
* Perform ongoing keyword discovery, expansion and optimization
* Research and implement search engine optimization recommendations
* Research and analyze competitor advertising links
* Develop and implement link building strategy
* Work with the development team to ensure SEO best practices are properly implemented on newly developed code
* Work with editorial and marketing teams to drive SEO in content creation and content programming
* Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
* Proven SEO experience
* Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
* Solid understanding of performance marketing, conversion, and online customer acquisition
* In-depth experience with website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
* Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
* Experience with A/B and multivariate experiments
* Working knowledge of HTML, CSS, and JavaScript development and constraints
* Knowledge of ranking factors and search engine algorithms
* Up-to-date with the latest trends and best practices in SEO and SEM
* BS/MS degree in a quantitative, test-driven field
Approach is a platform where the employer and the employee can connect for one goal, Professional Networking. Our user-friendly experience ensures that individuals from different fields can connect to each other with complete transparency and get the... Read More
