• Establish positioning, identify target audiences, Tele calling and develop marketing plans with specific objectives across different channels and segments.
• Lead the execution of marketing programs from start to finish, leveraging internal-external support and driving collaboration.
• Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies and implement them.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-¬facing communications.
• Conceptualize and execute on multi-channel campaigns, Project across the prospect, ensuring the alignment of communications and messaging across all channels
• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
• Candidates from Exhibition, Mover and packer industry is preferred (not compulsory)
• Willingness and ability to travel at least 40% of the time.
• Experience with marketing automation and CRM tools